Rams Cheerleaders to Train at 24 Hour Fitness as Partnership Resumes
Krissy Vann | Host, All Things Fitness and Wellness
24 Hour Fitness and the Los Angeles Rams have announced a renewed partnership aimed at promoting health and fitness in Southern California. The collaboration revives a previous agreement between the two organizations that ran from 2016 to 2018.
As part of the partnership, the Rams Cheerleaders will train at select 24 Hour Fitness locations, utilizing the gyms’ facilities and equipment to prepare for the season.
“At 24 Hour Fitness, our roots to Southern California run deep, just like the Los Angeles Rams,” said Karl Sanft, CEO of 24 Hour Fitness. “We’re thrilled to team up around a shared passion for movement, community and the sports team our members and team members cheer for every season.”
Jennifer Prince, Chief Commercial Officer for the Los Angeles Rams, said the agreement aligns with the team’s community focus. “The Rams are proud to partner with 24 Hour Fitness, a gym that shares our purpose of commitment to community and the power of personal growth through fitness,” Prince said. “With their strong presence across Southern California, this partnership not only strengthens our connection with fans but also promotes the importance of staying active and healthy—on and off the field.”
The two organizations plan to coordinate on community events, exclusive content, and experiences for gym members and fans throughout the season.
