Latest Fitness and Wellness Industry News

HFA Welcomes Federal Plan to Address Childhood Physical Inactivity

HFA welcomes the federal “Make Our Children Healthy Again” plan, highlighting new actions to combat childhood inactivity and promote daily movement.

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Deloitte and HFA Report Projects India’s Fitness Market to Double by 2030

Deloitte and HFA report projects India’s fitness market to grow from US$1.9B in 2024 to US$4.5B by 2030, with memberships set to nearly double.

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[solidcore] Adds New Executives and Board Member to Support Studio Expansion

[solidcore] appoints new C-suite leaders and a board member as the boutique fitness brand expands past 150 studios and builds capacity for continued growth.

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Apple Introduces Apple Watch SE 3 with Expanded Health and Fitness Capabilities

Apple introduces the Watch SE 3 with new health and fitness tracking features, faster performance, and 5G connectivity, as wearable adoption continues to rise.

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24 Hour Fitness and ISSA Partner to Certify Club General Managers as Personal Trainers

24 Hour Fitness is partnering with ISSA to certify nearly 250 General Managers as personal trainers, strengthening club leadership and enhancing the member experience across all locations.

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AI-Powered Longevity Brand Fountain Life Opens Houston Center

Fountain Life is opening its fifth U.S. center in Houston, combining AI-powered diagnostics, regenerative therapies, and a focus on longevity as healthspan becomes a defining trend in the fitness industry.

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Super Bowl Champion and Grammy Winner Team Up on Self-Defense Inspired Fitness Studio

Super Bowl Champion Russell Wilson and Grammy Winner Ciara have launched The Pack, a boutique fitness studio in New York City combining strength, endurance, and self-defense into a 50-minute group workout.

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From ‘Just Do It’ to ‘Why Do It?’: Nike Targets a New Generation

Nike reintroduces its iconic “Just Do It” slogan with the new “Why Do It?” campaign, featuring global athletes and targeting a new generation of sport participants.

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Crunch Fitness Franchisee Marks 9/11 Anniversary With Annual Stair Climb

CR Fitness Holdings, the largest Crunch Fitness franchisee, will host its annual 9/11 Stair Climb on September 11 across 86 gyms, honoring first responders with a symbolic 110-flight tribute.

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Universal Partners with Sudor to Power Wellness App Portfolio

Universal Pictures Content Group partners with Sudor to expand its wellness apps, starting with Davina McCall’s Own Your Goals and its 300,000-strong community.

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NFL Quarterback Josh Allen Named Therabody’s First-Ever Performance Advisor

NFL quarterback Josh Allen has been named Therabody’s first-ever Performance Advisor, expanding his longtime partnership with the wellness tech company to include product development, athlete education, and a new national campaign.

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Rick Caro, Industry Pioneer and Former IHRSA President, Dies at 77

Rick Caro, founding leader of the Health & Fitness Association and influential industry consultant, has died at 77. His legacy includes shaping IHRSA, mentoring leaders, and bringing fitness to Wall Street.

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Canyon Ranch Tucson Nominated for Inaugural MICHELIN Wellness Award

Canyon Ranch Tucson is the only resort in the Americas nominated for the inaugural MICHELIN Wellness Award, recognizing the world’s top five wellness hotels. Winners will be announced October 8, 2025.

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Xponential Fitness Appoints Rachel Lee to Board of Directors

Xponential Fitness (NYSE: XPOF) has appointed Rachel Lee to its Board of Directors, effective August 25, 2025. Lee brings two decades of finance and board experience to support the company’s growth and governance.

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Gold’s Gym Signs Master Franchise Deal for 60 Locations in Brazil

Gold’s Gym will open 60 new locations in Brazil over the next 10 years under a master franchise deal, with a flagship debut in 2026. The expansion highlights Brazil’s role as the world’s second-largest fitness market.

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Los Angeles Studios Launch Boutique Fitness Loyalty Month to Promote Direct Bookings

Los Angeles boutique fitness studios launch Boutique Fitness Loyalty Month this September, urging direct bookings over third-party apps to support local gyms, teachers, and community sustainability.

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Pvolve Expands Studio Network With Five New Leases

Pvolve expands its U.S. footprint with five new studio leases, bringing its total toward 40 by 2025. Backed by Jennifer Aniston, the hybrid fitness brand blends functional movement with digital and in-studio training.

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Life Time Expands Work Lounge Concept Across U.S. Clubs

Life Time has expanded its Work Lounge concept with 55 locations completed and more than 30 in development. The lounges offer members productive spaces inside clubs, with both complimentary and premium options available, complementing the company’s Life Time Work coworking brand.

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Eight Sleep Raises $100 Million to Advance AI-Powered Sleep Technology

Eight Sleep raises $100M to develop its AI-powered Sleep Agent, expand into medical applications like Hot Flash Mode and sleep apnea, and grow in global markets.

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