lululemon and the NFL introduce a licensed apparel collection featuring all 32 teams, combining performance design with official team branding for men and women.

Anytime Fitness opens its first club in Dubai’s Arjan district, offering personalized wellness plans, Technogym’s smart equipment, and 24/7 SmartCoaching access as the brand begins its UAE expansion.

Iron House Design introduces Swarovski®-adorned dumbbells and kettlebells from PENT Fitness, merging high-performance craftsmanship with luxury design and highlighting the rise of wellness as a lifestyle statement.

Daxko acquires Exercise.com, expanding its presence in boutique and hybrid fitness while strengthening its unified, data-driven technology ecosystem for operators and entrepreneurs.

HFA’s Q3 FIT Tracker shows record U.S. gym visits in 2025, driven by high-volume, low-price operators. Member frequency and national engagement continue to rise.

ClassPass partners with The Manner SoHo in its first hotel collaboration, offering guests credits for fitness, spa, and dining experiences across New York City.

Life Time has been named to the 2025 Fortune 100 Fastest-Growing Companies list, reflecting strong multi-year growth in revenue, profit, and shareholder returns.

Kohler Co. launches Kohler Health and its first smart wellness device, Dekoda, transforming the bathroom into a connected health hub that delivers real-time, data-driven insights into hydration, gut health, and overall well-being.

Hims & Hers Health expands into menopause and perimenopause care with personalized, affordable treatment plans for women. The program connects users to licensed providers trained in women’s health, addressing symptoms like hot flashes and sleep issues while improving access to quality care.

The global anti-obesity drugs market is projected to grow from 19.6 billion dollars in 2025 to 104.9 billion dollars by 2035, driven by rising obesity rates and new drug innovations.

The Health & Fitness Association will induct Fitness Formula Clubs founder Gale Landers into its Hall of Fame for his decades of industry leadership, advocacy, and community impact.

Reebok and F45 Training have entered a multi-year global partnership spanning footwear, apparel, and wearables. The collaboration launches with the Reebok Smart Ring and a co-branded product line designed to strengthen performance and community across F45 studios worldwide.

ABC Fitness’ 2025 Wellness Watch report reveals that community has become the strongest growth driver in the fitness industry, with connection now shaping acquisition, retention, and member engagement across gyms and studios.

GymNation marked World Mental Health Day 2025 by removing all weights from select gyms across the UAE and Saudi Arabia to promote mental fitness. In partnership with Sage, the brand hosted special classes combining exercise and open discussions on wellbeing, encouraging members to “unload the weight off their minds.”

Kevin Hart’s Hartbeat Ventures led a $35 million Series B for Simple, an AI health app focused on weight management and behavior change. The company reports 20 million downloads, $100 million in 2024 revenue, and strong user outcomes supported by its AI coach, Avo.

VASA Fitness has appointed Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, reinforcing its focus on operational strength and strategic growth as the company expands its national footprint in the high-value, low-price fitness segment.

WHOOP’s next-generation wearable, WHOOP MG, has been named to TIME’s list of the Best Inventions of 2025. The device advances wearable health tech with features like Healthspan with WHOOP Age, on-demand ECG, and integrated blood testing for deeper physiological insights.

A new NASM survey of nearly 500 fitness professionals reveals how weight loss medications are reshaping the industry, shifting the focus from calorie burn to muscle preservation, strength, and long-term health.

ŌURA launches Oura Ring 4 Ceramic, new charging case, and Health Panels, expanding wearables into preventative health and fitness business insights.

EGYM opens a new U.S. headquarters in Denver, expanding its North American growth and launching Wellpass to boost corporate wellness and connected fitness.