Mindbody, ClassPass, and Booker Unite Under New Parent Brand ‘Playlist’
Krissy Vann | Host, All Things Fitness and Wellness
Today, Mindbody introduced Playlist, a new parent brand that brings together Mindbody, Booker, and ClassPass. This rebranding aims to create a unified platform for experience-driven businesses across fitness, wellness, and lifestyle.
The company says Playlist reflects its evolution into a “synergistic and diversified platform” designed to deliver exceptional experiences for businesses and consumers alike. Fritz Lanman, CEO of Playlist, stated, “We’ve evolved into a suite of highly successful businesses, each curated to serve different customers, categories and needs. Playlist represents our ambition to go even further. We’re not just connecting brands; we’re building the infrastructure behind the world’s most meaningful wellness experiences.”
Lanman also confirmed that “each Playlist business will continue to operate as it does today, with no changes to its products or services.” This means current partners and clients can expect continuity while benefiting from the shared infrastructure and AI-powered tools that Playlist brings together.
The name Playlist was chosen to reflect the company’s mission to support personalization, discovery, and joy in daily routines. Just as a music playlist helps listeners curate their perfect mix, Playlist is positioned to help people tailor how they move, feel, and live.
Playlist’s network includes over 40,000 Mindbody-powered businesses, more than 73,000 ClassPass partners, and millions of active consumers across 30 countries. This shared infrastructure and reach offer wellness businesses of all sizes the resources they need to grow and provide engaging experiences.
Credit: Mindbody