David Beckham’s BEEUP Launches at Target, Aiming for a Healthier Bite of the $53B U.S. Snack Market

David Beckham’s honey-powered snack brand BEEUP launches at Target, offering clean-label fruit snacks for active kids and families. Co-founded with Shaun Neff and backed by CPG veteran Mike Keown.

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David Beckham Partners with Prenetics to Launch New Health Brand IM8

David Beckham partners with Prenetics to launch IM8, a new health brand focused on longevity and wellness, highlighting a major trend in the fitness industry.

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