Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

This year Boutique Fitness Solutions collaborated with IHRSA. Founded by industry leaders NT Etuk and Julian Barnes, BFS is on a mission to support the growth of boutique fitness businesses. During the track day, BFS provided valuable business education to boutique fitness owners, helping them develop strategies for success. The focus was on advocating for the fitness industry to be deemed essential, showcasing the important role that boutique fitness studios play in supporting their communities.