Life Time Adds FitVine Wine to Its Pickleball Playbook

Life Time is bringing mindful indulgence into the wellness space with a new partnership featuring FitVine Wine as the official wine sponsor of Life Time Pickleball. With zero-sugar wines now available at select Life Time clubs and LifeCafes, this collaboration reflects a growing trend in the fitness industry: blending performance, recovery, and lifestyle-driven experiences. As pickleball surges in popularity, members can now toast their wins without compromising their goals.