Gold’s Gym Signs Master Franchise Deal for 60 Locations in Brazil
Krissy Vann | Host, All Things Fitness and Wellness
Gold’s Gym has signed a master franchise agreement to open 60 locations in Brazil over the next decade, marking a significant step in the company’s international expansion plans. The first Brazilian flagship is scheduled to open in 2026, with initial sites expected in São Paulo, Rio de Janeiro and Brasilia.
The new franchise group is led by Dan Chor, a fitness industry veteran and co-founder of BodyTech. He is joined by Felipe Frajhof, Washington Kasprzykowski and Michel Amorim, entrepreneurs with experience in real estate development and large-scale business operations in Brazil.
"I'm thrilled to bring this legendary fitness brand to Brazil — a country that truly breathes fitness and healthy living," Chor said. "Gold's Gym has a storied legacy, made famous by icons like Arnold Schwarzenegger, and we see an incredible opportunity to introduce a concept that combines performance, lifestyle and community in a way that resonates with Brazilian culture. Brazil is currently the second-largest fitness market in the world in number of gyms, with over 20,000 clubs and millions of active members — the momentum is strong, and the timing is perfect."
The Brazilian flagship will take inspiration from Gold’s Gym’s original Venice Beach location, known as “The Mecca.” Plans include brick walls, wooden accents and a reproduction of the gym’s well-known green wall. The facility will also feature premium amenities such as Olympic lifting platforms and state-of-the-art equipment.
Kevin Christie, Vice President of Franchising at Gold’s Gym, said the agreement reflects the brand’s continued momentum. "Signing a master agreement for 60 new gyms in Brazil is the perfect 60th birthday present for Gold's Gym, which has been the world's most iconic gym brand since 1965 and is growing fast, with a focus on our strength and performance roots," he said. "Franchisees like Dan, Felipe, Washington and Michel know the power of the brand and will bring it to life in Brazil for those who want to fulfill their potential and reach their fitness goals."
Gold’s Gym currently has franchise commitments for more than 200 new locations worldwide. In Latin America, the company is also pursuing master franchise opportunities in Argentina, Colombia, Chile and Mexico.
