GymNation marked World Mental Health Day 2025 by removing all weights from select gyms across the UAE and Saudi Arabia to promote mental fitness. In partnership with Sage, the brand hosted special classes combining exercise and open discussions on wellbeing, encouraging members to “unload the weight off their minds.”

Kevin Hart’s Hartbeat Ventures led a $35 million Series B for Simple, an AI health app focused on weight management and behavior change. The company reports 20 million downloads, $100 million in 2024 revenue, and strong user outcomes supported by its AI coach, Avo.

VASA Fitness has appointed Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, reinforcing its focus on operational strength and strategic growth as the company expands its national footprint in the high-value, low-price fitness segment.

WHOOP’s next-generation wearable, WHOOP MG, has been named to TIME’s list of the Best Inventions of 2025. The device advances wearable health tech with features like Healthspan with WHOOP Age, on-demand ECG, and integrated blood testing for deeper physiological insights.

A new NASM survey of nearly 500 fitness professionals reveals how weight loss medications are reshaping the industry, shifting the focus from calorie burn to muscle preservation, strength, and long-term health.

ŌURA launches Oura Ring 4 Ceramic, new charging case, and Health Panels, expanding wearables into preventative health and fitness business insights.

EGYM opens a new U.S. headquarters in Denver, expanding its North American growth and launching Wellpass to boost corporate wellness and connected fitness.

Easy Mile Fitness has acquired 17 Planet Fitness clubs in Oregon and Alaska from Bravo Fit, expanding its portfolio to 70 locations across seven territories.

WHOOP will debut live heart rate tracking at the 2025 Ryder Cup, giving NBC viewers real-time insights into player performance at Bethpage Black.

The Health & Fitness Association has reorganized its leadership, appointing Brandon Partridge as COO and promoting Mike Goscinski to chief of staff, as it expands advocacy, research, and education efforts.

Stretch Zone has opened its first Canadian studio, marking the brand’s international debut. The U.S. stretching franchise now operates more than 400 locations and is expanding into new markets.

Mindbody’s 2025 State of the Industry Report reveals 72% of fitness operators are optimistic about growth, with AI adoption, new revenue streams, and personalization driving expansion.

EoS Fitness launches EGYM Genius, an AI-powered platform creating personalized training plans, debuting in Texas and Florida before nationwide rollout.

Russell Wilson and Ciara team with Rumble co-founders to launch The Pack, a NYC boutique fitness studio blending training and self-defense.

Dua Lipa joins Frame Fitness as Co-Founder and Chief Creative Officer, shaping the Pilates brand’s design, content, and global expansion.

WHOOP will launch Advanced Labs this fall, partnering with Quest Diagnostics to let members purchase, schedule, and view clinical lab test results directly in the WHOOP app.

Xponential Fitness (NYSE: XPOF) completes the divestiture of Lindora to Next Health, allowing the company to refocus on core fitness brands while Next Health expands its health optimization portfolio.

Perspire Sauna Studio expands with five multi-unit franchise agreements in Connecticut, New York, Florida, Southern California, and Virginia, plus a new opening in Middletown, N.J., bringing its footprint to nearly 100 studios nationwide.

[solidcore] has launched its national “Get Obsessed” campaign with former SNL cast member Ego Nwodim, highlighting client commitment through film, social, and in-studio activations.

Planet Fitness saw a record 3.7 million teens join its 2025 High School Summer Pass program, completing 19 million workouts across 2,700 gyms in the U.S. and Canada.