Gold’s Gym Partners with HYROX to Open North America’s First HYROX Performance Center
Krissy Vann | Host, All Things Fitness and Wellness
Gold’s Gym has partnered with HYROX to open North America’s first HYROX Performance Center. The facility, located at Gold’s Gym in Little Elm, Dallas, will offer specialized training programs, official HYROX equipment, and certified coaches.
Danny Waggoner, Co-CEO of Gold’s Gym, said the partnership aligns with the brand’s focus on strength and performance. “With the introduction of HYROX Performance Centers, we’re continuing that legacy—combining elite performance equipment with our commitment to strength—for everybody and every goal,” Waggoner said. “As the first national fitness brand in the U.S. to launch this concept in Dallas, we’re excited to bring it to more Gold’s Gym locations soon.”
HYROX has grown in popularity worldwide with a competition format that combines running and functional workouts. Douglas Gremmen, Global Head of 365 at HYROX, said the partnership with Gold’s Gym will help expand training opportunities. “As we continue to grow HYROX on a global scale, we believe developing exceptional training and coaching facilities is key to the long-term success of the sport, and our partnership with Gold’s Gym is just the beginning,” Gremmen said.
The new HYROX Performance Center will include dedicated training zones, specialized group classes, and workshops. It is intended to support athletes of all fitness levels, from those new to the sport to experienced competitors.
Jörg Fockenberg, Vice President Franchise & Strategic Expansion at RSG Group, which owns Gold’s Gym, said the opening marks a milestone for the company. “The partnership between HYROX and Gold’s Gym opens new doors for athletes globally, creating unparalleled opportunities for training, competition and community growth in the fitness world,” Fockenberg said.
A grand opening event for the HYROX Performance Center at Gold’s Gym Little Elm will be announced at a later date.
