Gold’s Gym Launches AI-Powered Training App With Hone
Krissy Vann | Host, All Things Fitness and Wellness
Gold’s Gym is adding a new digital layer to its personal training and member experience with the launch of Hone, an AI-powered mobile platform developed in partnership with fitness technology company Demotu.
Hone will initially launch as a pilot at participating corporate-owned Gold’s Gym locations beginning September 10, 2026. The company plans to collect feedback from members and trainers before considering a broader rollout.
The platform brings several training and wellness functions into a single app, including movement assessments, body composition analysis, personalized programming, meal planning and nutrition tracking. The app can also connect with Apple Health and WHOOP, with additional wearable integrations planned.
For Gold’s Gym, the launch represents an effort to extend the training experience beyond the physical club while giving trainers additional tools to manage and personalize client programming.
Hone’s movement assessment technology evaluates factors including mobility and fitness level, which can then be used alongside a member’s goals to inform training plans. AI is also incorporated into programming and other functions within the platform.
"Gold's Gym has defined serious training for 60 years. Hone makes sure that standard travels with you in the palm of your hand." said Brad Reynolds, chief executive officer, Gold’s Gym. “This integrated platform knows your progress and what you're working toward, providing each user structured programming, progress they can see and a direct line to our trainers, ultimately unlocking additional access points to world-class fitness coaching. The best thing about training at Gold's Gym has always been our members who work incredibly hard day-in-and-day-out to reach their goals. Adding Hone to the mix makes that process more efficient and more achievable.”
The technology is also intended to support Gold’s Gym trainers. Programming tools and movement assessments can be used to reduce some of the administrative work involved in developing and updating individualized plans, while trainers remain involved in delivering coaching to clients.
That trainer-facing component is particularly relevant as fitness operators evaluate how AI can be incorporated into personal training without removing the human relationship at the center of the service. Technology that reduces time spent on programming, assessments and administrative tasks could allow trainers to manage client workloads differently, although the impact will depend on how the tools are ultimately used in practice.
Hone also creates a more connected source of member information by combining workout, nutrition, assessment and compatible wearable data. For operators and trainers, integrating those data points could provide a more complete picture of activity taking place both inside and outside the gym.
The app arrives as fitness operators increasingly incorporate digital tools and AI into the physical club experience. Rather than positioning digital fitness as a separate product, platforms such as Hone can connect in-club coaching, member data and activity outside the facility.
Gold’s Gym has not provided a timeline for expanding Hone beyond the initial corporate-club pilot. Feedback gathered during the testing period will inform future development and expansion of the platform.
