GymNation’s Ice-Cold Innovation Beats the Dubai Heat With “The Coolest Class”
Krissy Vann | Host, All Things Fitness and Wellness
When July hits Dubai, even walking to your car can feel like a cardio session. With summer temperatures reaching 43 degrees Celsius and humidity levels soaring past 70 percent, outdoor workouts are no longer just difficult, they are borderline impossible. GymNation has taken this reality and turned it into an opportunity with the launch of “The Coolest Class in Dubai,” a fitness experience that blends sweat and chill in equal measure.
The new class offers a cold-environment take on high-intensity interval training, tailored specifically for Dubai’s extreme summer climate. Members trade the usual desert heat for a temperature-controlled space filled with icy challenges and recovery zones that are as restorative as they are Instagrammable. It is not just about staying fit in the heat. It is about turning climate limitations into an innovative experience.
“At GymNation, we pride ourselves on being the people’s gym and that means listening to what our members need,” said Rory McEntee, Chief Marketing Officer at GymNation. “When the summer heat hits its peak in July and August, finding ways to stay active without overheating becomes a real challenge. With ‘The Coolest Class in Dubai,’ we’re turning that challenge into an opportunity offering a fun, refreshing way to beat the heat while still smashing fitness and wellness goals.”
The class lineup is designed to challenge both body and mind while keeping the environment refreshingly cool. Blizzard Sprints put runners on treadmills facing industrial-strength fans to simulate resistance while maintaining comfort. Frosted Reps involve squats performed while wearing ice-packed weighted vests. The Glacier Grip Challenge features ice bucket farmer’s carries to push endurance and grip strength. The Polar Push involves driving weighted sleds topped with ice blocks. And for recovery, participants enter the Chill Zone for a post-workout ice bath intended to reduce inflammation and accelerate healing. To ensure comfort during the sessions, insulated gloves and headgear are provided, along with chilled towels to help regulate body temperature throughout the workout.
The name “The Coolest Class in Dubai” works on two levels. It is quite literally cool, thanks to its low temperatures, but it also taps into the growing demand for unique and buzzworthy workout experiences. According to GymNation, searches for terms like “cool gyms” and “unique fitness classes” in Dubai are up 23 percent year over year. The class appeals to an audience that values not only performance but also novelty and community.
The Coolest Class in Dubai was originally scheduled at select GymNation locations on July 5, 12, 19, and 26. According to the company, interest has been high. Due to expected demand, attendance is now being determined through a ballot system.
