HYROX Partners With Sweatpals to Help Affiliate Gyms Generate Revenue From Training Events
Krissy Vann | Host, All Things Fitness and Wellness
HYROX has expanded its partnership with fitness community platform Sweatpals, introducing new event management and booking capabilities designed to help affiliate gyms attract participants and generate revenue beyond race day.
Under the agreement, Sweatpals will become the official event platform of HYROX365, integrating its technology with the HYROX Performance HUB and HYROX Training Finder. The partnership also names Sweatpals an official partner in North America and title sponsor of HYROX Miami Beach 2027.
The integration will allow HYROX affiliate gyms to create, promote and manage training events, race simulations and open gym sessions through Sweatpals. Athletes will be able to discover and book these activities through the HYROX Training Finder, with registration, day passes and payments managed through the platform.
For gym operators, the technology creates additional opportunities to monetize HYROX programming outside scheduled competitions. Affiliate facilities will be able to offer paid training sessions and events while using HYROX's existing network to reach prospective members and participants.
The platform will operate as a white-label solution within HYROX365, allowing gyms to manage events through Sweatpals while displaying them directly within the HYROX Training Finder. The integration is intended to simplify event administration and provide athletes with a centralized way to find HYROX training opportunities in their local markets or while travelling.
HYROX reports that its racing series operates across more than 30 countries and six continents, supported by a network of approximately 20,000 affiliate gyms. The partnership represents an effort to extend engagement with that network beyond competitions and create additional commercial opportunities for participating facilities.
“At HYROX, we’ve created a sport that gives athletes a clear goal to train towards. Through our partnership with Sweatpals, HYROX affiliate gyms can create, promote, and manage local training events, simulations, and open gym sessions through an integration with the HYROX Training Finder,” said Christian Toetzke, co-founder and CEO of HYROX. “Together we’re giving thousands of gyms the tools to attract participants, generate revenue, and host events year-round.”
The agreement also expands Sweatpals' presence within the North American fitness market. The platform connects consumers with local fitness and wellness activities, including group training, community events and other in-person experiences.
As part of the partnership, Sweatpals will serve as title sponsor of HYROX Miami Beach 2027, with additional community activations planned around the event. Further details are expected in the coming months.
The partnership reflects a broader opportunity for fitness operators to use competitive fitness programming as a source of recurring engagement and revenue. By connecting event discovery, booking and payments within its affiliate network, HYROX is providing gyms with additional tools to convert interest in fitness racing into ongoing participation.
