Lululemon Expands to Italy with New Milan Flagship
Krissy Vann | Host, All Things Fitness and Wellness
Lululemon is bringing its signature blend of performance and lifestyle apparel to Italy with the launch of its first store in the country. Set to open on Saturday, July 19, 2025, the new Milan location continues the brand’s strategy to expand its international footprint and grow its presence across Europe.
The flagship store will be located in the heart of Milan’s renowned shopping district and spans approximately 5,700 square feet across two levels. Guests can expect a curated retail environment showcasing lululemon’s full men’s and women’s collections, designed for a range of activities including yoga, running, tennis, training, and golf.
More than just a retail space, the Milan store is being positioned as a destination. Inspired by Italy’s deep design heritage, the store will feature locally influenced architecture and craftsmanship. A standout design element is lululemon’s Glide façade—a custom 3-D printed installation modeled after the brand’s Define Jacket. The sculptural structure aims to capture movement and fabric flow, bringing a tactile design language to the storefront.
The Milan opening marks a significant milestone for lululemon in the EMEA region. With existing stores in the UK, Germany, France, Spain, the Netherlands, and Scandinavia, the company continues to pursue its Power of Three ×2 growth plan, which targets a fourfold increase in international revenue from 2021 levels by the end of 2026.
Beyond retail, lululemon plans to foster community engagement through a series of local activations. These may include partnerships with nearby studios, run clubs, and a new ambassador program—initiatives that reflect the brand’s broader commitment to wellbeing, encompassing physical, mental, and social health.
