PEM Reinforces Investment in EoS Fitness After TSG Consumer Acquisition
Krissy Vann | Host, All Things Fitness and Wellness
Performance Equity Management is doubling down on its commitment to EoS Fitness following the gym operator’s recent acquisition by private equity firm TSG Consumer Partners.
The move extends PEM’s long-term relationship with EoS, which began with an earlier investment through its Performance Direct Investments III fund. That initial backing, made in partnership with BRS & Co., is being described by PEM as one of the most successful in its direct investment portfolio.
With TSG now taking the reins, PEM is staying on board, this time through its newly closed Performance Direct Investments V fund.
“We’ve been proud to support EoS Fitness as it scaled into a category leader, and we’re excited to continue that journey alongside TSG Consumer,” said John Clark, President of Performance Equity Management and an EoS board member. “This transaction reflects the strength of the EoS management team and the value we strive to create for our investors.”
EoS has emerged as a major player in the high-value, low-price fitness space, with a growing footprint and a loyal member base. Under TSG’s ownership and with PEM’s ongoing support, the company is expected to continue expanding its mission to make fitness more accessible.
“Our investment in EoS through PDI III has delivered outstanding results for our investors,” said Jeff Reals, Managing Director at PEM. “We are thrilled to back EoS once again in its next phase through PDI V, as we see continued runway for growth and value creation.”
PEM, founded in 2005, manages $8.8 billion in assets across a range of private equity strategies. The firm became part of Sagard’s broader investment platform following a strategic stake acquisition in 2023.
