Planet Fitness Launches $1 Down Offer to Encourage Spring Engagement
Krissy Vann | Host, All Things Fitness and Wellness
Planet Fitness is aiming to drive seasonal engagement with a spring promotion offering new members the chance to join for $1 down and $15 a month through May 16. The offer is designed to remove common cost barriers and capitalize on seasonal motivation, with membership terms that allow cancellation at any time.
The promotion comes as the industry continues to focus on re-engaging casual gym-goers and first-timers—groups often influenced by seasonal cues such as spring resets or summer preparation. By emphasizing affordability and accessibility, Planet Fitness is positioning itself to attract individuals who may have lapsed in their routines or are new to structured fitness environments.
In tandem with the offer, Planet Fitness is promoting bench-based exercises that can be done with standard club equipment and minimal setup. These include movements like the Bench Squat to Knee Tuck, Bench Single Leg Hip Hinge, Bench Push-up to Trunk Rotation, and Bench Mountain Climbers to Plank Jacks—functional exercises that combine strength, balance, and cardio in short circuits.
According to Planet Fitness, its approach is rooted in creating a non-intimidating environment with scalable offerings for all levels. “Every Planet Fitness membership includes free fitness training with a certified fitness trainer and access to strength and brand-name cardio equipment,” the company states. This aligns with broader industry trends focused on reducing friction points—such as cost, complexity, and gym intimidation—to attract new users and support habit formation.
The campaign reflects ongoing efforts across the fitness sector to leverage flexible pricing, digital resources, and approachable programming as strategies for increasing participation, particularly in the general population who may not identify as core fitness consumers.
Credit: Planet Fitness