Pvolve Expands Studio Network With Five New Leases
Krissy Vann | Host, All Things Fitness and Wellness
Pvolve is accelerating its national expansion with five newly signed studio leases. The company now operates nearly 30 locations and expects to reach 40 by the end of 2025, marking one of the fastest growth phases in its history.
The new sites are set to open in San Francisco, Pleasantville (NY), Scottsdale, San Antonio, and Louisville. They add to a development pipeline that includes more than 50 studios in progress, five already in presale, another five in lease review, and several others in site selection.
“Our development pipeline has never been stronger,” said Alex Puccillo, Executive Director of Franchise Development. “Five new leases and growing presale activity show how excited consumers are about the Pvolve method and how confident entrepreneurs are in our model. The energy across our system is incredible, and this is only the beginning.”
Founded on a method that emphasizes functional movement and long-term joint health, Pvolve has grown steadily since opening its first studio. The brand gained broader recognition in June 2023 when actress, producer, and director Jennifer Aniston announced her partnership after becoming a devoted member. She described the method as “transformational.”
Pvolve’s model blends in-studio training with a robust digital offering. Members can access more than 1,500 on-demand classes, a two-way live virtual studio, and targeted series through its streaming membership, available on web and mobile apps. This hybrid structure allows franchisees to serve clients both in physical locations and remotely, expanding the potential reach of each studio.
Julie Cartwright, President of Pvolve, said the momentum reflects the community being built around the brand. “Every new studio represents people coming together to strengthen their bodies and their confidence, and every new franchise partner brings passion and vision to our mission. The energy we're seeing right now makes me so excited for what's ahead in the second half of the year and beyond.”
The company continues to seek franchise operators in several high-growth markets, including Texas, Florida, and North Carolina. With both celebrity backing and a hybrid fitness model, Pvolve is positioning itself as a contender in the competitive boutique fitness sector
