Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

Extraordinary Brands acquires Neighborhood Barre, expanding its boutique fitness portfolio to include barre workouts alongside pūrvelo cycle, Eat the Frog Fitness, and Row House.

Extraordinary Brands acquires Row House, expanding its boutique fitness portfolio with a dynamic, rowing-focused group training concept. Learn about this strategic addition and its impact.