Life Time is bringing mindful indulgence into the wellness space with a new partnership featuring FitVine Wine as the official wine sponsor of Life Time Pickleball. With zero-sugar wines now available at select Life Time clubs and LifeCafes, this collaboration reflects a growing trend in the fitness industry: blending performance, recovery, and lifestyle-driven experiences. As pickleball surges in popularity, members can now toast their wins without compromising their goals.

As gym goers prioritize recovery and results, 24 Hour Fitness rolls out Recovery24 and Premium Fit24 to meet rising demand for high-performance member experiences.

In honor of Mental Health Awareness Month, Wellness Pet Company has teamed up with Strava to launch the “Minutes That Matter” Challenge — encouraging pet parents to get active with their four-legged companions. While the benefits of movement are well-known, this campaign highlights the growing recognition of how pets support our mental wellbeing too. Participants are challenged to log 250 active minutes on Strava throughout May, reinforcing that small daily habits with our pets can have a big impact.

Novo Nordisk announced new partnerships with Hims & Hers Health, LifeMD, and Ro to expand access to authentic, FDA-approved Wegovy® (semaglutide) through a streamlined direct-to-patient model. Patients can now obtain Wegovy® via NovoCare® Pharmacy for $499 per month, with prescription fulfillment handled by CenterWell Pharmacy. The move comes as demand for GLP-1 weight loss treatments continues to grow, with Wegovy® now supporting nearly 1.5 million patients in the U.S.

Pvolve launches its Sculpt Anywhere campaign with a portable workout bundle, nationwide tour, and 14-day challenge inspired by Jennifer Aniston’s routine.

A viral satire about marathons and midlife is sparking real conversation. Here's why endurance sports are booming among adults over 30.

Nourish has raised $70 million in Series B funding to expand its AI-powered virtual nutrition platform. With the largest network of Registered Dietitians in the U.S., the company is scaling access to insurance-covered care for chronic conditions like obesity, diabetes, and heart disease.

A large-scale study using data from WHOOP wearables found that high-intensity evening workouts are linked to delayed sleep, reduced sleep quality, and disrupted nighttime heart function.

Studio Pilates International added 20 new locations in 2024 and now operates 114 studios worldwide. With a 29% increase in client visits and growing demand for reformer-based fitness, the brand continues to scale in the boutique wellness space.

24 Hour Fitness has partnered with Action for Healthy Kids to launch a national wellness initiative focused on supporting families and schools. The collaboration kicks off with free community Open Gym Days on May 17 and includes accessible wellness resources and a virtual webinar with industry leaders.

Leonard Green & Partners has acquired a majority stake in Crunch Fitness from TPG Growth. With over 500 gyms and 3 million members, Crunch continues its growth trajectory under new ownership.

HYROX is inviting cities worldwide to bid for the 2026 and 2027 World Championships. With record growth in participation, the global fitness race is seeking host cities ready to support and spotlight this international event.

This tax season, Planet Fitness turns stress into strategy by offering free HydroMassage sessions to members and non-members alike.

ABC Fitness partners with EGYM to integrate smart workout tracking across its platforms, expanding global reach and enhancing personalized fitness experiences through AI-powered solutions.

Peloton has named Charles Kirol as its new Chief Operating Officer and promoted Dion Camp Sanders to Chief Commercial Officer as part of a broader leadership restructure focused on operational efficiency and member growth.

New data shows 31% of Americans used a fitness facility in 2024, with membership up 20% since 2019. While most still fall short of activity guidelines, the numbers highlight growing engagement and opportunities to expand access.

F45 Training introduces National Recommit to Your Fitness Day on April 5—an annual initiative designed to drive member engagement, retention, and long-term health habits through movement, nutrition, and accountability.

The UK health and fitness market has hit a new high, generating £5.7bn in annual revenue and reaching 11.5 million members across 5,607 clubs. A new industry report from ukactive, with analysis from Deloitte, highlights strong sector growth, rising gym usage, and major investment potential—even amid economic headwinds.

New research reveals UK-based fitness chain The Gym Group has generated $2.25 billion USD in social value since 2016—improving health, education outcomes, and reducing crime. It’s the first private operator to measure its impact using Sport England’s Social Value Calculator.

The NHS is urging clinicians to integrate physical activity into routine care, citing its role in preventing and managing chronic conditions—and the billions it could save the healthcare system.