Latest Fitness and Wellness Industry News
NBA Names David Beckham-Backed IM8 Official Nutrition Partner in Australia and Southeast Asia
The NBA has named David Beckham-backed IM8 its Official Nutrition Partner across Australia and eight Southeast Asian markets in a multiyear agreement.
WNBA and NBA Extend Collaboration with Nike for Another 12 Years
Nike and the NBA extend their global partnership through 2035, focusing on youth basketball, grassroots initiatives, and women's game development.
Sweat and Swishes: Peloton's Deal with NBA and WNBA
Explore the exciting collaboration between Peloton, NBA, and WNBA. Get ready for a unique fitness experience with NBA League Pass integration on Peloton devices during the 2023-24 season.