Latest Fitness and Wellness Industry News

Kraft Mac & Cheese Enters the Protein Race with PowerMac

Kraft Mac & Cheese launches PowerMac with 17g of protein, signaling a shift as mainstream food brands adapt to rising consumer demand for healthier, functional options.

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Protein Moves to the Center of Starbucks’ Next Menu Expansion

Starbucks expands its menu with protein-focused drinks and food, including Protein Cold Foam and all-day options, alongside new matcha, chai, and bakery items.

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