Latest Fitness and Wellness Industry News
Orangetheory Expands Beyond the Workout with New Product Partnership
Orangetheory Fitness has signed a licensing agreement with Fit for Life to launch a line of branded fitness accessories and training equipment beginning in 2027.
As January Momentum Slows, New Survey Shows Health Goals Remain a Priority
A new national survey from Purpose Brands shows how health goals evolve after early January, highlighting shifts toward longevity, fitness, and sustainable routines.
Purpose Brands Names Tom Leverton as CEO Following Merger of Self Esteem Brands and Orangetheory Fitness
Purpose Brands, formed by the merger of Self Esteem Brands and Orangetheory Fitness, names Tom Leverton as CEO to lead its global wellness portfolio with over 7,000 locations in 50 countries.