Xponential Fitness Secures Five Spots in Entrepreneur Magazine’s 2025 Franchise 500
Krissy Vann | Host, All Things Fitness and Wellness
Xponential Fitness had five of its brands included in Entrepreneur Magazine’s 2025 Franchise 500, an annual ranking that evaluates franchise systems across industries based on factors such as growth, costs, franchisee support, brand strength, and financial performance.
The five brands appearing on the list were Club Pilates, StretchLab, Pure Barre, Body Fit Training, and YogaSix. All five have been included in prior editions of the ranking, reflecting continued participation rather than first-time entries.
Among the group, Club Pilates posted the highest overall placement at No. 79, moving up 54 positions year over year. Body Fit Training showed the largest jump in rank, climbing 57 spots to No. 425. StretchLab ranked No. 260, Pure Barre No. 379, and YogaSix No. 496.
Two of the brands also led their respective subcategories. Club Pilates ranked first in the Pilates category, while StretchLab placed first in Assisted Stretching. Category rankings are determined within the broader Franchise 500 methodology and reflect comparative positioning among similar franchise concepts.
The Franchise 500 has been published annually for nearly five decades and evaluates brands using more than 150 data points. Criteria include franchise fees and startup costs, unit growth and closures, years in operation, support systems, and financial indicators. Rankings are designed to offer prospective franchisees a comparative framework, though they do not guarantee performance outcomes.
Xponential Fitness operates a portfolio of boutique fitness franchises spanning modalities such as Pilates, barre, yoga, assisted stretching, and functional group training. The company’s franchise-driven growth strategy has made it one of the most visible multi-brand operators in the boutique fitness segment.
