ABC Fitness Integrates Gym Launch Growth Model Into Its Technology Platform
Krissy Vann | Host, All Things Fitness and Wellness
A new collaboration between ABC Fitness and Gym Launch will combine business coaching and growth marketing with gym management software, integrating Gym Launch’s operating playbook, originally developed under founders Alex and Leila Hormozi, into ABC’s technology platform.
ABC Fitness, which reports serving more than 30,000 fitness businesses, provides software supporting membership lifecycle management, class and appointment scheduling, payment processing, automated communications and performance reporting. Gym Launch focuses on business coaching, advertising and structured growth systems for independent gym owners and studio operators.
“Fitness businesses and gym operators are navigating a market that’s more competitive and more operationally complex than ever,” said Mohammed Iqbal, Chief Strategy Officer at ABC Fitness. “ABC Fitness provides the technology infrastructure and data intelligence that power day to day operations for fitness businesses of all sizes, from an independent coach to a global franchise operation, but many of these businesses rely on ABC for support in other ways. Together with Gym Launch, we’re connecting growth strategy with execution inside the same ecosystem, which will open doors for our current and new customer’s growth.”
Under the agreement, Gym Launch’s coaching systems and in house advertising services will operate alongside ABC’s enterprise software. The companies say gym operators will be able to manage lead generation, sales processes, member communication and retention strategies within the same environment used to run daily operations.
ABC points to AI based at risk member predictions designed to help identify potential churn before cancellations occur. Gym Launch’s in house advertising services are positioned to support lead generation efforts, with the stated goal of improving cost per lead and conversion.
“Gym Launch has spent years perfecting systems, processes and playbooks that drive growth for gyms, fitness studios and health clubs. But there’s only so much you can achieve without the right technology infrastructure,” said Brian Anderson, CEO of Gym Launch. “By combining Gym Launch’s in house ad agency and coaching expertise with ABC Fitness’s software, we’re able to deliver an all encompassing solution that gives gym and studio owners the tools and support they need to thrive, no matter their size or stage of growth.”
The collaboration brings acquisition strategy, coaching and software infrastructure into a single operating framework, tying marketing, sales and retention efforts more directly to member data and daily operational systems.
