Crosscourt Raises $2 Million to Expand Premium Basketball Club Concept
Krissy Vann | Host, All Things Fitness and Wellness
Crosscourt has raised $2 million in seed funding to support its next phase of expansion, bringing the basketball fitness company’s total capital raised to $4 million.
The funding will go toward a new flagship location in Miami scheduled to open in spring 2027, additional investment in Crosscourt’s Downtown Los Angeles club, development of its proprietary technology platform and app, and growth of its operations, programming and youth business.
The round includes investments from Toronto Raptors All-Star Scottie Barnes, Barry’s Executive Chairman Joey Gonzalez, PrizePicks Founder and Executive Chairman Adam Wexler, sports media personality Joy Taylor, and basketball creator and entrepreneur Kristopher London.
Existing investors include Equinox Co-Founder Lavinia Errico, Dollar Shave Club Founder Michael Dubin, Techstars Sports, Fitt Insider Co-Founder and CEO Anthony Vennare and other media, technology and consumer industry executives.
Founded in 2018 by Charles Seltzer, Crosscourt is positioning itself between traditional basketball facilities, boutique fitness and private membership clubs.
The company operates a Downtown Los Angeles location where members can participate in curated pickup games, leagues, skills training and strength programming. Crosscourt said the location currently records more than 1,000 member visits and hosts more than 150 organized sessions each month.
The physical club experience is supported by proprietary software used for scheduling, player matching, leagues and member events.
Crosscourt plans to launch a member app later this year that will add features including live statistics, highlight reels and player profiles that develop based on activity at the club.
“This funding signifies that basketball deserves the same level of investment, innovation, and modern consumer experience that’s transformed the rest of the fitness industry,” said Charles Seltzer, Founder & CEO of Crosscourt. “We’ve shown there is tremendous demand for a premium basketball club built around community, technology and exceptional facilities. Now we’re focused on bringing that experience to more cities, beginning with Miami, while continuing to redefine how people play, train and connect through basketball.”
Crosscourt is also developing its performance offering as part of the Miami project. Ed Streit, CEO of Strength Coach Ed and former Head Strength & Conditioning Coach for the Los Angeles Lakers, helped develop performance classes at the Los Angeles club and is leading the design of the performance spaces planned for Miami.
The investment reflects continued interest in fitness concepts that combine exercise with social and community experiences. While premium membership models have become established across categories including cycling, strength, yoga and running, Crosscourt is applying a similar approach to recreational basketball.
“Every other form of fitness has its premium membership home, and Crosscourt is doing that for basketball for the first time, with a full pipeline for the game from youth programming to adult pickup sessions, leagues, and skill training,” said Barnes. “They’ve proven the model in Los Angeles, and I’m excited to see that experience come to life in South Florida and beyond.”
Crosscourt plans to use Miami as the next step toward building a broader network of clubs. Longer term, the company said it intends to expand into additional markets while developing its youth programming, digital products, apparel and other consumer offerings.
