Dogtopia and YogaSix Launch “Paws and Poses” Wellness Initiative
Krissy Vann | Host, All Things Fitness and Wellness
As wellness becomes a shared priority for both people and their pets, Dogtopia and YogaSix are partnering on a new February initiative designed to make healthy routines easier for pet parents to maintain.
The program, called Paws and Poses, links yoga practice with dog daycare and enrichment, allowing pet parents to focus on movement and mindfulness while their dogs stay active, social, and cared for. Participating locations will offer cross-promotions and localized experiences throughout the month, aimed at reducing friction around self-care and daily scheduling.
The initiative reflects a broader shift toward routine-based wellness and community-driven experiences. Rather than positioning fitness or pet care as standalone activities, Paws and Poses integrates both into a single, coordinated routine, supporting physical and emotional well-being on both ends of the leash.
“Dogs thrive when they are active, social, and engaged, and that positive energy and purpose carries over to their families,” said Neil Gill, President of Dogtopia. He noted that the program gives pet parents peace of mind to focus on their own well-being while their dogs receive structured activity and enrichment.
YogaSix President Hillary Sherman emphasized the importance of consistency, particularly for busy pet owners. She said the partnership brings movement and community together in a way that fits naturally into daily life, helping remove common barriers to maintaining a regular wellness practice.
The February activation is part of a broader Dogtopia–YogaSix collaboration planned for 2026. The partnership launched earlier this year with national digital promotions and shared social media campaigns, with additional consumer-facing activations expected in the coming months, including a National Puppy Day celebration in March.
Paws and Poses will be offered at select Dogtopia and YogaSix locations nationwide, with experiences and offers varying by market. More details on participating locations and upcoming activations are available through the Dogtopia x YogaSix partnership page.
