EoS Fitness to Bring HYROX Training to 25 U.S. Locations
Krissy Vann | Host, All Things Fitness and Wellness
EoS Fitness is expanding its training offering through a new partnership with HYROX that will bring dedicated race training, equipment, classes and digital programming to select gyms across the United States.
The rollout will begin this fall at EoS locations in Chandler, Arizona, and San Diego, California, before expanding to additional markets. EoS plans to introduce HYROX training at 25 locations nationwide.
Select gyms will include dedicated HYROX Training Club spaces designed around the movements and equipment used in HYROX competitions. Some locations will operate as HYROX Training Club (HTC) sites with equipment including sleds, wall balls, SkiErgs and rowers. Dedicated HTCx locations will also use Centr equipment, the official equipment provider for HYROX races.
“HYROX has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible,” said Shilpi Sullivan, chief marketing officer at EoS Fitness. “We are incredibly proud to partner with HYROX to bring that energy to EoS members in a way that is bold, accessible and built for every fitness level. At EoS, when we commit to something, we go all in, and this partnership is no exception. Together, we're delivering expert programming, immersive training experiences and guidance from HYROX elite athletes to help members train smarter, build confidence and gain a real edge on race day."
The partnership extends beyond dedicated training areas. Later this year, members on EoS Fitness’ Will Power membership tier will receive access to instructor-led HYROX classes, including official HYROX programming and additional programming developed for EoS. Training plans will also be available through the EoS mobile app.
Participating members will receive early access to HYROX races in the U.S., while EoS also plans to hold simulation events that recreate elements of the competition format.
The EoS San Diego Sports Arena location will become a HYROX Training Club (HTCx), providing a dedicated training location for people preparing for HYROX events. EoS has also signed on as title sponsor of the 2027 HYROX San Diego race.
“The growth of HYROX across the United States has been exponential, driven by a massive community of athletes looking for a clear, measurable goal to train for,” said Douglas Gremmen, chief growth officer and member of the board at HYROX. “By partnering with EoS Fitness, we are bringing official HYROX training environments, equipment and digital programming to hundreds of thousands of gym-goers. This collaboration significantly expands our U.S. footprint and makes training for a HYROX race more accessible than ever before.”
The agreement reflects the growing relationship between fitness operators and competitive fitness events as gyms look to provide members with structured training goals beyond traditional workouts. For HYROX, partnerships with established operators provide additional places for participants to prepare for races using relevant equipment and programming.
EoS currently has more than 225 gyms open or in development, with memberships starting at $9.99 per month. The companies expect to announce additional participating locations and rollout details in the coming months.
