GoodLife Fitness Joins Team Canada as Official Gym and Fitness Studio Partner Through 2028
Krissy Vann | Host, All Things Fitness and Wellness
The Canadian Olympic Committee and GoodLife Fitness have announced a multi-year partnership that will see GoodLife become the Official Gym and Fitness Studio Partner of Team Canada for the Milano Cortina 2026 and Los Angeles 2028 Olympic Games. The agreement connects two major Canadian organizations with a shared mission to support athlete performance and broaden national engagement in fitness.
Jason Sheridan, chief operating officer of GoodLife Fitness, said the partnership reflects the company’s long standing commitment to Canadian sport. He noted that GoodLife will provide Team Canada athletes with membership access at all locations across the country, supporting training, preparation and recovery during their Olympic cycle.
Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation, said the alignment is rooted in shared values and the belief that sport has the power to bring people together. She added that GoodLife’s national footprint and brand recognition make it a strong partner as Team Canada builds toward the next two Olympic Games.
To launch the partnership publicly, GoodLife will collaborate with Olympic athletes and emerging hopefuls on social storytelling across multiple platforms. The company is also rolling out a Go for Gold with Team Canada contest through November 2025, with the winner receiving two tickets to the 2026 Winter Games in Milano Cortina.
GoodLife Fitness has been operating for more than 46 years and serves millions of Canadians each year. The company stated that this partnership is an extension of its ongoing efforts to support health, well-being and athletic development across the country.
