Anytime Fitness has announced its expansion into Saudi Arabia through a new master franchise agreement with Riyadh-based ABFit. The first club is set to open in Riyadh by spring 2026, with plans for at least 60 locations over six years. The partnership aligns with Saudi Vision 2030 goals to promote health and wellbeing while extending Anytime Fitness’s global reach to 49 countries and territories.

Anytime Fitness opens its first club in Dubai’s Arjan district, offering personalized wellness plans, Technogym’s smart equipment, and 24/7 SmartCoaching access as the brand begins its UAE expansion.

Purpose Brands, formed by the merger of Self Esteem Brands and Orangetheory Fitness, names Tom Leverton as CEO to lead its global wellness portfolio with over 7,000 locations in 50 countries.

Orangetheory Fitness and Self Esteem Brands announce a strategic merger to form a fitness and wellness powerhouse with $3.5 billion in sales and 7,000 locations worldwide. This all-stock deal aims to enhance global health services, blending innovative workouts with holistic wellness solutions. Explore the impact of this merger on the future of fitness and wellness.

In 2023, Self Esteem Brands celebrated significant expansion, opening over 500 new franchises globally, entering new markets like France and Austria, and debuting SUMHIIT Fitness in Australia and Singapore.

Discover the Booming Global Weight Management Market with Thriving Growth Prospects! In 2022, it surged to a staggering $256.9 billion, and with a projected CAGR of 8.8%, it's poised to reach $424.8 billion by 2028. North America leads with a 39.9% market share and revenue of $102.5 billion in 2020. Explore the segments - products, fitness equipment, and services - with products dominating at 8.4% growth. Don't miss the rising e-commerce segment at a whopping 10.7% growth rate. Uncover the driving factors, challenges, and lucrative opportunities in this dynamic market, revolutionizing health and fitness.

Self Esteem Brands shines in Q2 2023: Global Expansion and Franchise Triumphs Unveiled! Basecamp Fitness Expands into New Markets, While Anytime Fitness Sets New Records. Explore SEB's Health and Wellness Brands in 42 Countries. Stay Informed with the Latest Industry Highlights.