Xponential Fitness Partners with Morrow Hill to Support Franchise Real Estate Expansion
Krissy Vann | Host, All Things Fitness and Wellness
Xponential Fitness has entered into an exclusive partnership with Morrow Hill, a commercial real estate firm specializing in franchise development. The agreement will see Morrow Hill manage real estate strategy and execution across several Xponential Fitness brands, including Pure Barre, Club Pilates, Lindora, YogaSix, BFT, and StretchLab.
The partnership is intended to support Xponential’s domestic and international growth by centralizing real estate efforts across its portfolio. Morrow Hill will assist with site selection and lease negotiations, leveraging its national reach and experience in the franchise space.
"Xponential Fitness is setting the standard for boutique fitness on a global scale, and we are honored to play a role in supporting their continued success," said Chris Morrow, president of Morrow Hill. "Our team's experience, industry knowledge and speed to market makes Morrow Hill the ideal partner for a brand family of this caliber. We are excited to help drive their next phase of growth."
"As we continue to grow our brands nationwide and internationally, partnering with Morrow Hill provides our franchisees with access to the best real estate resources in the industry," said Tim Weiderhoft, Chief Operating Officer of Xponential Fitness. "This collaboration will allow us to expand with greater speed and precision, keeping our focus on building world-class fitness experiences for our members."
Xponential Fitness operates a portfolio of boutique wellness and fitness brands and has expanded into markets worldwide. The agreement with Morrow Hill marks a strategic effort to align real estate operations with the company’s broader growth plans.
Credit: Xponential Fitness