Aescape Partners With Tom Brady to Expand Robotic Massage Offerings
Krissy Vann | Host, All Things Fitness and Wellness
Robotic massage company Aescape has introduced the Brady Protocol, a new 30-minute deep tissue treatment developed with seven-time Super Bowl champion Tom Brady, expanding its recovery offerings across its network of fitness, hospitality and wellness partners.
The treatment is available on all existing Aescape tables, allowing participating operators to introduce the new service without additional hardware. Sessions start at $39, with pricing varying by location.
The Brady Protocol targets the posterior chain, from the calves to the upper back and shoulders, using Aescape's Adaptive Body Therapy technology. The system combines robotic massage with body mapping software that adjusts treatments to individual body proportions.
The protocol was developed over the past year by a team of licensed therapists and trainers, with Brady contributing to its design and testing. It draws on the recovery practices he used throughout his 23-season NFL career, including his emphasis on consistent bodywork and muscle pliability.
"Consistent bodywork is one of the most important things you can do to take care of yourself," said Brady. "It was a huge part of how I prepared, recovered, and came back ready to compete week after week. I've always believed you don't have to be a professional athlete to benefit from that kind of care and consistency—that's why we worked with Aescape to create the Brady Protocol, and now anyone can experience it for themselves."
Unlike Aescape's more customizable treatments, the Brady Protocol follows a fixed sequence targeting the posterior chain. Users can adjust pressure throughout the session, while the system adapts the treatment to their individual body measurements.
The launch represents an expansion of Aescape's software-driven treatment library, demonstrating how the company can introduce new services across its installed equipment network.
For fitness and wellness operators, the approach provides a way to update recovery programming without expanding treatment space or investing in new equipment. The Brady collaboration also introduces a recognizable athlete-backed offering that participating facilities can incorporate into their existing recovery services.
Aescape's technology is currently available through fitness operators including Equinox, Life Time and Club Elite, alongside hospitality and wellness businesses such as Marriott, Hilton, Four Seasons, Pause Studios, Remedy Place and Massage Envy.
The company's model reflects growing interest in automated recovery services as fitness facilities explore offerings beyond traditional exercise programming. Robotic massage systems provide an alternative delivery model for certain bodywork services, with treatment consistency, staffing requirements and facility economics among the considerations for operators evaluating the technology.
Aescape has not disclosed how many tables are currently installed across its partner network or whether the Brady Protocol will carry different revenue-sharing arrangements for participating operators.
Brady is also an investor and strategic partner in Aescape, extending his involvement beyond the development of the new treatment.
The launch illustrates how recovery technology providers are combining automation, software-based service expansion and athlete partnerships to compete for a larger share of consumer spending on fitness and wellness.
