STRONG Pilates Signs Master Franchise Agreement for Central and Eastern Europe
Krissy Vann | Host, All Things Fitness and Wellness
STRONG Pilates is expanding into Central and Eastern Europe through a new Master Franchise Agreement with Polish fitness operator Xtreme Brands.
Under the agreement, Xtreme Brands will oversee the development of STRONG Pilates studios across the region, beginning with Poland and the Czech Republic. The expansion will increase STRONG Pilates' presence to 16 countries.
The partnership also marks the first time Xtreme Brands has added an external fitness brand to its portfolio. The company currently operates 189 Xtreme Fitness Gyms clubs and says it is opening approximately three new locations each week.
STRONG Pilates combines Pilates, strength training and cardio into a single workout format and has continued expanding its franchise network across markets including the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, Singapore, South Korea and the Middle East.
"Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities," said Michael Ramsey, Co-founder and Chief Executive Officer of STRONG Pilates.
Xtreme Brands has announced plans to grow its network to 750 operating locations across Central and Eastern Europe by 2030. According to the company, STRONG Pilates studios are expected to form part of that expansion. The growth strategy is supported by investment from bValue Fund, which invests in businesses across Central and Eastern Europe.
"STRONG Pilates is a proven international concept that responds to growing demand for training that combines Pilates, strength and cardio," said James Cotton, Chief Executive Officer of Xtreme Fitness Gyms. "It is a natural addition to the Xtreme Brands portfolio and one we are well positioned to scale through our experience in franchise development, site selection and club operations. Our ambition is to build a strong and lasting presence for the brand across Central and Eastern Europe."
The announcement represents STRONG Pilates' first expansion into Central and Eastern Europe as the boutique fitness brand continues to grow its international franchise network.
