GymNation unveils the world’s heaviest billboard in Dubai to launch its new Strongman class. The Middle East’s largest gym chain, known for bold campaigns like its in-gym hotel concept, continues to flex its creative muscle in marketing and member engagement.

GymNation marked World Mental Health Day 2025 by removing all weights from select gyms across the UAE and Saudi Arabia to promote mental fitness. In partnership with Sage, the brand hosted special classes combining exercise and open discussions on wellbeing, encouraging members to “unload the weight off their minds.”

GymNation has earned the 2025 Tripadvisor Travelers’ Choice Award for the third year in a row, ranking among the top 10% of attractions worldwide and expanding to 50 gyms across the UAE and Saudi Arabia

GymNation has partnered with HYROX to launch dedicated training centres in the Middle East, offering certified equipment, race-standard flooring, and structured classes to support the growing demand for functional fitness competition.

Discover how GymNation’s latest study shows the impact of digital engagement on fitness member retention, with a 10.5% increase in lifetime value and stabilized visit frequency.