Club Pilates teams up with Disney for its first film collaboration, launching a nationwide campaign tied to Freakier Friday. Themed classes, a premiere sweepstakes, and brand activations aim to boost engagement and visibility across the fitness and entertainment industries.

Studio Pilates International added 20 new locations in 2024 and now operates 114 studios worldwide. With a 29% increase in client visits and growing demand for reformer-based fitness, the brand continues to scale in the boutique wellness space.