JETSET Pilates Accelerates U.S. Expansion with 67 Development Deals and New Franchise Leadership
Krissy Vann | Host, All Things Fitness and Wellness
JETSET Pilates opened 16 studios in the first six months of 2025 and signed 67 new development deals across major U.S. markets. The Miami-based Reformer Pilates franchise also expanded internationally, with its first studio opening in Melbourne, Australia.
The brand has confirmed 21 additional U.S. studio openings by the end of the year and expects to surpass 200 awarded territories by early 2026. New market entries so far this year include Charlotte, Denver, Salt Lake City, Austin, Houston, San Diego, Boston, and New York City.
To support its expansion, JETSET has added to its leadership team and invested in infrastructure across operations, marketing, and training. Recent executive hires include a Vice President of Marketing, Head of Franchise Operations, Vice President of Product and Talent, Vice President of Real Estate and Construction, and senior directors overseeing digital strategy, studio openings, and field marketing.
The company has also launched several brand-wide initiatives. These include a national membership program allowing access to any studio, DJ-curated in-studio playlists, and a new Training Academy Center in Miami. JETSET reports continued engagement with its “on the mat” pre-opening events, which have helped build early community interest around new locations.
The brand cites strong average unit volumes and consumer demand as contributing factors to its ongoing growth.
Planned market expansion for the second half of the year includes Boston, Chicago, San Francisco, New York, and Washington, DC, as well as suburban areas across the Southeast and West Coast.
Additional rollouts for the remainder of 2025 include an updated branded merchandise line, expanded instructor training programs, and digital tool enhancements designed to support franchise operations.
