Russell Wilson and Ciara team with Rumble co-founders to launch The Pack, a NYC boutique fitness studio blending training and self-defense.

Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.