VASA Fitness Appoints New COO and CMO
Krissy Vann | Host, All Things Fitness and Wellness
VASA Fitness is bolstering its executive ranks as it continues to expand across the U.S. The company has named Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, signaling a focus on strengthening operations and refining its growth strategy in the high-value, low-price segment.
Griebe brings over 25 years of experience in fitness, wellness, and hospitality operations. He most recently served as Senior Vice President at Arch Amenities Group, where he led national teams and oversaw business expansion. In his new role, he will manage operations across club performance, fitness programming, facilities, and safety.
Petersen joins VASA with more than two decades of marketing leadership across Fortune 500 and private equity-backed companies. She previously served as CMO at Whistle Express, where she focused on membership growth and customer retention. At VASA, she will oversee marketing strategy, brand development, and member engagement initiatives.
In a statement, VASA Fitness CEO Rich Nelsen said, “Chris and Danielle bring the kind of leadership that ensures VASA’s growth is both ambitious and sustainable.”
The appointments reflect VASA’s continued expansion efforts and investment in leadership to support long-term operational consistency and brand development.
