HYPERICE PARTNERS WITH ATLANTA RUN CLUB AND DO NOT DISTURB
Krissy Vann | Host, All Things Fitness and Wellness
Hyperice is partnering with Atlanta Run Club and wellness collective Do Not Disturb to introduce new recovery resources to the city’s running community. The collaboration launches in August 2025.
Under the agreement, runners attending weekly ARC meetups will have access to the Hyperboot by Nike x Hyperice, a portable dynamic air compression system designed for athletes on the move. The device aims to accelerate warmups, enhance recovery efficiency, and support long-term performance.
The partnership reflects a growing trend in the fitness industry toward integrated recovery services. As more operators seek to differentiate member experiences, recovery technology has emerged as a key driver for both retention and revenue. Hyperice, whose products are used by professional sports organizations and elite athletes, has been expanding its footprint in the consumer and community fitness markets through strategic partnerships and grassroots activations.
“Established in 2018, Atlanta Run Club exists to elevate community through the sport of running and the power of creativity,” said James Ro, Founder of ARC. “We envision a space where runners can come together, push boundaries, and uplift one another. Until all have ran, our mission is to bring every runner in our city to the starting line.”
Do Not Disturb will play a central role in programming, offering curated content, community events, and pop-up recovery zones at select runs. The focus will extend beyond physical performance to include the mental and emotional benefits of sustainable wellness practices.
“At Do Not Disturb, our mission is to build a culture around prioritizing wellness and sustainable routines,” said Brandon Chubb, Founder of Do Not Disturb. “Partnering with innovative brands like Hyperice and Atlanta Run Club allows us to bring greater access to our community and bring that mission to life.”
The partnership aligns with broader market shifts toward holistic fitness models that combine training, recovery, and lifestyle offerings. For brands, these collaborations create opportunities to embed products into authentic community experiences, build brand equity, and cultivate loyalty among highly engaged niche audiences.
