Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

Peloton partners with global fitness race brand Hyrox to launch a new on-demand training collection. The collaboration marks Peloton’s move into competitive hybrid fitness and functional endurance training.

The 2025 Global Wellness Summit heads to Dubai, uniting fitness, wellness, and healthcare leaders to explore longevity, wellness real estate, and cross-sector collaboration across the $6.3 trillion global wellness economy.

Beyond Yoga launches Seek Beyond, a new brand platform focused on movement, mindfulness, and connection, featuring Issa Rae and a diverse cast of wellness leaders to inspire authentic, joyful growth.

Pvolve announces six new studios in Colorado, Georgia, Indiana, and Virginia, led by mission-driven franchisees with clinical, marketing, and operations backgrounds—part of its nationwide growth strategy supported by an omnichannel fitness model and partnership with Tally Health.

Ladder partners with Diplo’s Run Club for a nationwide 2025 event series blending strength training, music, and community. Discover how this collaboration brings elite coaching, mobile gym activations, and exclusive workouts to major U.S. cities. Learn more about the fitness experience redefining group wellness.

Planet Fitness launches a $1 down, $15/month summer promotion amid rising temperatures. Backed by consumer survey data, the campaign highlights climate-controlled gyms, free teen access, and value-driven membership perks.

Echelon Fitness acquires B2B streaming platform FORTË, launching ELEVATE by Echelon to expand enterprise fitness and SaaS offerings. The move enhances digital content delivery across gyms, studios, and global partners.

Performance Equity Management renews its investment in EoS Fitness following the brand’s acquisition by TSG Consumer Partners. Backed through PEM’s latest fund, the deal highlights confidence in EoS’ growth as a leading HVLP gym operator in the U.S.

Lululemon enters the Italian market with a new flagship store in Milan, expanding its global footprint across EMEA. The two-level space blends technical innovation, local design influence, and community-building efforts—supporting the brand’s Power of Three ×2 growth plan.

A new survey of 5,000 U.S. adults reveals that 74% believe ultra-processed foods are negatively impacting their wellbeing. From confusion over food labels to rising concerns about mental health, the findings highlight growing public demand for clarity, transparency, and healthier options.

Planet Fitness has awarded $250,000 in Judgement Free Generation® scholarships to 50 Boys & Girls Clubs teens across the U.S., recognizing youth who champion kindness, inclusion, and mental wellness. Since 2017, the brand has contributed over $1.65M through this initiative, reinforcing its long-term commitment to community impact and social-emotional development.

One in three Canadian adults are now classified as obese, according to new data from the Canadian Medical Association Journal. The study reveals a post-pandemic acceleration in obesity rates, raising important considerations for the fitness industry as it adapts to shifting public health trends and the rise of GLP-1 use.

iFIT has partnered with Samsung Health to deliver personalized fitness content to millions of users globally. This collaboration brings iFIT’s interactive workouts to the Samsung Health app, integrating with Galaxy devices to support data-driven wellness and training.

Olympic champion Sir Mo Farah has launched URUNN, a new AI-powered running app co-founded with Adam Clarke and FitTech company WithU. Designed for runners of all levels, URUNN delivers personalised training plans, real-time coaching, and elite-level insights to help users run stronger and smarter.

Samsung announces plans to acquire Xealth, a digital health platform used by over 500 U.S. hospitals, in a move to integrate wearable tech with clinical care and expand its connected health ecosystem.

Onelife Fitness announces plans to open 15+ clubs in the Raleigh-Durham market, beginning with a 58,000 sq. ft. location in Durham-Chapel Hill. The expansion signals continued investment in large-format, full-amenity health clubs aimed at capturing growth in high-demand suburban regions.

Hims & Hers enters Canadian market with a digital weight loss program leveraging generic semaglutide, signaling increased competition and accessibility in the growing GLP-1 and obesity treatment sector.

The U.S. Court of Appeals for the Eighth Circuit has vacated the FTC’s “Click-to-Cancel” rule, a major policy win for the fitness industry. Backed by two years of advocacy from the Health & Fitness Association, the ruling removes burdensome cancellation mandates and reinforces the importance of practical, consumer-friendly policies.

Club Pilates teams up with Disney for its first film collaboration, launching a nationwide campaign tied to Freakier Friday. Themed classes, a premiere sweepstakes, and brand activations aim to boost engagement and visibility across the fitness and entertainment industries.