Amped Fitness says its creator campaign drew more than 2,000 participants and 100 million social views as it expands its member-led marketing strategy.

ABC Fitness is expanding its AI capabilities through recent acquisitions of Replify and FitMetrics, adding tools for member communications and coaching workflows.

Planet Fitness is updating its brand identity and mobile app with new workout tracking, wellness integrations and an upgraded Crowd Meter.

Oura has filed for a proposed IPO and applied to list on the Nasdaq under the ticker “OURA,” with offering details yet to be determined.

LA Fitness will host its inaugural 9/11 Memorial Stair Climb Sept. 11-13, inviting participants to complete 110 flights at select U.S. clubs.

Infront has sold its majority stake in HYROX to an investor group led by L Catterton, alongside HYROX founders and WndrCo.

NASM has launched a new docuseries exploring fitness careers beyond traditional personal training, beginning with a trainer working in professional esports.

GymNation is launching a 45-minute workout conducted entirely in the dark, with participants guided by instructors wearing night vision goggles.

Johnson Fitness & Wellness is adding Nike Strength Equipment to its U.S. retail network, starting in 25 stores and online before expanding nationwide.

An Owaves survey of 1,000 college students found a gap between Gen Z wellness spending and action, with circadian awareness linked to better reported wellbeing.

Amazon has signed a global partnership with HYROX spanning ecommerce, event activations, Amazon Music, and title sponsorship of HYROX London ExCeL.

SoulCycle has named CELSIUS its exclusive energy drink partner in a national deal spanning studio sales, branded rides, at-home content, and member activations.

Crunch Fitness will offer two complimentary personal training sessions to members across 98 clubs in five states during a one-day event on August 29.

Crosscourt has raised $2 million in seed funding to open a Miami flagship, expand its Los Angeles club, and grow its basketball fitness technology platform.

Crunch Fitness is updating its premium Crunch Select concept with boutique-style studios, recovery offerings, upgraded amenities, and expanded group fitness.

EoS Fitness is partnering with HYROX to bring race-specific training, dedicated equipment, classes and digital programming to 25 U.S. gym locations.

World Gym is expanding into Thailand with its first club at Imperial World Samrong, bringing connected fitness technology and plans to extend its HYROX partnership into the market.

Crunch Fitness ranked No. 3,302 on the 2026 Inc. 5000, moving up 720 spots from 2025 as the company continues to expand its U.S. and international footprint.

VASA Fitness has partnered with ISSA to launch a Trainer in Training Program that will sponsor up to 150 personal trainer certifications annually for eligible employees.

David Sinclair has launched Lifespan, a new media and membership platform focused on longevity science, healthy aging research and expert-led education.