Southern California’s fitness market is undergoing major change as EōS Fitness acquires 23 gyms and Gold’s Gym reopens its franchise territory for the first time in 36 years, signaling a new chapter for two leading industry brands.

Gold’s Gym is reopening the Southern California franchise market for the first time in 36 years, marking a major expansion push for the iconic fitness brand.

Technogym and World Athletics unveil RUN X, the world’s first treadmill championship. A global 5 km indoor race will link runners across gyms through real-time leaderboards and a 100,000 dollar prize pool.

GymNation unveils the world’s heaviest billboard in Dubai to launch its new Strongman class. The Middle East’s largest gym chain, known for bold campaigns like its in-gym hotel concept, continues to flex its creative muscle in marketing and member engagement.

lululemon and the NFL introduce a licensed apparel collection featuring all 32 teams, combining performance design with official team branding for men and women.

Anytime Fitness opens its first club in Dubai’s Arjan district, offering personalized wellness plans, Technogym’s smart equipment, and 24/7 SmartCoaching access as the brand begins its UAE expansion.

Iron House Design introduces Swarovski®-adorned dumbbells and kettlebells from PENT Fitness, merging high-performance craftsmanship with luxury design and highlighting the rise of wellness as a lifestyle statement.

Daxko acquires Exercise.com, expanding its presence in boutique and hybrid fitness while strengthening its unified, data-driven technology ecosystem for operators and entrepreneurs.

HFA’s Q3 FIT Tracker shows record U.S. gym visits in 2025, driven by high-volume, low-price operators. Member frequency and national engagement continue to rise.

ClassPass partners with The Manner SoHo in its first hotel collaboration, offering guests credits for fitness, spa, and dining experiences across New York City.

Life Time has been named to the 2025 Fortune 100 Fastest-Growing Companies list, reflecting strong multi-year growth in revenue, profit, and shareholder returns.

Kohler Co. launches Kohler Health and its first smart wellness device, Dekoda, transforming the bathroom into a connected health hub that delivers real-time, data-driven insights into hydration, gut health, and overall well-being.

Hims & Hers Health expands into menopause and perimenopause care with personalized, affordable treatment plans for women. The program connects users to licensed providers trained in women’s health, addressing symptoms like hot flashes and sleep issues while improving access to quality care.

The global anti-obesity drugs market is projected to grow from 19.6 billion dollars in 2025 to 104.9 billion dollars by 2035, driven by rising obesity rates and new drug innovations.

The Health & Fitness Association will induct Fitness Formula Clubs founder Gale Landers into its Hall of Fame for his decades of industry leadership, advocacy, and community impact.

Reebok and F45 Training have entered a multi-year global partnership spanning footwear, apparel, and wearables. The collaboration launches with the Reebok Smart Ring and a co-branded product line designed to strengthen performance and community across F45 studios worldwide.

ABC Fitness’ 2025 Wellness Watch report reveals that community has become the strongest growth driver in the fitness industry, with connection now shaping acquisition, retention, and member engagement across gyms and studios.

GymNation marked World Mental Health Day 2025 by removing all weights from select gyms across the UAE and Saudi Arabia to promote mental fitness. In partnership with Sage, the brand hosted special classes combining exercise and open discussions on wellbeing, encouraging members to “unload the weight off their minds.”

Kevin Hart’s Hartbeat Ventures led a $35 million Series B for Simple, an AI health app focused on weight management and behavior change. The company reports 20 million downloads, $100 million in 2024 revenue, and strong user outcomes supported by its AI coach, Avo.

VASA Fitness has appointed Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, reinforcing its focus on operational strength and strategic growth as the company expands its national footprint in the high-value, low-price fitness segment.