Lindora appoints Andrew Marlow as President, signaling its expansion beyond medical weight loss into provider-guided metabolic health and national growth following its Next Health acquisition.

Kevin Hart has joined Burn Boot Camp as an equity partner, franchisee, and Executive Partner of Brand and Growth, marking a strategic move focused on long-term, values-driven expansion.

The Global Wellness Summit releases its 2026 Future of Wellness report, outlining key trends shaping health, longevity, women’s wellness, neurowellness, and human-centered care worldwide.

HYROX announces NYU Langone Health as its first-ever hospital lead partner for HYROX New York 2026, expanding wellness, recovery, and community health initiatives through fitness racing.

Crunch Fitness ranks No. 20 overall and No. 2 in fitness on Entrepreneur’s 2026 Franchise 500, highlighting strong growth, franchise support, and global expansion.

Equinox enhances its EQX ARC women’s health program by integrating Oura Ring biometrics and clinical lab insights to personalize training and recovery.

Protein Crust Pizza? Papa Johns Tests the Wellness-Minded Appetite

A Peloton study finds fitness, community, and coaching may help ease menopause symptoms, with participants reporting improved energy, sleep, and wellbeing.

Playlist, parent of Mindbody and ClassPass, agrees to merge with EGYM in a $7.5 billion global wellness technology deal backed by $785M in new equity.

Fitness World Canada plans a $50 million investment to expand nationally, open corporate clubs, and launch its first franchise program.

A new national survey from Purpose Brands shows how health goals evolve after early January, highlighting shifts toward longevity, fitness, and sustainable routines.

Planet Fitness enters 2026 with 20.8 million members after reporting 6.7% same-club sales growth and continued club expansion in 2025.

ChatGPT Health introduces a dedicated experience within ChatGPT focused on helping users understand and manage personal health information, with added privacy protections and secure connections to medical records and wellness apps.

StarCruises partners with Under Armour to launch Fitness @ Sea, a wellness-focused cruise blending guided workouts, active travel, and luxury cruising between Malaysia, Phuket, and Singapore in 2026.

Planet Fitness ranked highest among fitness brands on USA Today’s 2026 America’s Best Customer Service list, placing 38th overall based on customer surveys and service metrics.

Mark Mastrov returns to 24 Hour Fitness as owner and executive chair following an acquisition with LongRange Capital, signaling the brand’s next growth phase.

PVOLVE launches a New Year campaign with Jennifer Aniston focused on mindset, consistency, and clinically backed movement designed for long-term strength and mobility.

Zumba launches a global New Year campaign centered on the power of music, showing how the right song can drive motivation, endurance, and consistent fitness results.

GymNation launches the world’s highest gym class in Riyadh, sending members 2,200 feet into the sky for an altitude workout that blends fitness science with bold experiential marketing.

GymNation sold 3,000 memberships in 24 hours ahead of its first Bahrain gym opening at Atrium Mall, marking its third GCC market and continued Middle East expansion.