iFIT Expands Into Pilates With Acquisition of Reform RX
Krissy Vann | Host, All Things Fitness and Wellness
iFIT has acquired Reform RX, marking its first entry into the Pilates category and broadening its equipment offerings for both home and commercial markets.
Reform RX is known for producing high-end, connected Pilates reformers and digital content led by instructors. The company serves clients in the United States and United Kingdom, including boutique fitness studios and wellness centers.
In a statement, Kevin Duffy, CEO of iFIT, said, “Pilates has become a cornerstone of modern fitness, offering low-impact, core-focused movement that supports strength, flexibility, and balance. With the addition of Reform RX, we’re empowering our athletes with even more ways to move — whether they're building out a studio or working out at home.”
The integration will also include Pilates-focused programming to be delivered through iFIT’s digital platform. According to the company, the new content will be led by certified instructors and designed to align with users’ broader wellness routines.
Reform RX founder Yvie McGaffin commented on the acquisition, stating, “This partnership marks a new era, not just for Reform RX, but for the evolution of Pilates itself. We’ve reimagined what’s possible when technology meets intention, creating experiences that deepen the mind-body connection and empower people to move with purpose. Together with iFIT, we’re shaping a future where movement becomes more intelligent, more intuitive, and profoundly transformative, supporting clients not just in fitness, but in lifelong health and well-being.”
Credit: Planet Fitness