
Latest Fitness and Wellness Industry News
[solidcore] Adds New Executives and Board Member to Support Studio Expansion
[solidcore] appoints new C-suite leaders and a board member as the boutique fitness brand expands past 150 studios and builds capacity for continued growth.
Studio Pilates International to Open First Studio in Germany
Studio Pilates International will open its first German studio in Wiesbaden in 2026, expanding its global reformer Pilates franchise into mainland Europe.
JETSET Pilates Accelerates U.S. Expansion with 67 Development Deals and New Franchise Leadership
JETSET Pilates opened 16 studios and signed 67 development deals in early 2025, expanding its national footprint and investing in franchise infrastructure.
Pvolve Recognized on Entrepreneur's Franchise 500® List
Pvolve has been ranked No. 78 on Entrepreneur’s Franchise 500® list in the Top New & Emerging Franchises category. The recognition reflects the brand’s recent growth, hybrid service model, and expanding footprint in the boutique fitness sector.
VAURA Pilates Targets California for Franchise Expansion as U.S. Growth Continues
VAURA Pilates expands into California with new franchise opportunities, bringing its immersive, performance-focused reformer Pilates experience to the U.S. market. With locations in New York and Austin, the brand is targeting rapid growth in major cities across North America.
iFIT Expands Into Pilates With Acquisition of Reform RX
iFIT acquires Reform RX, entering the Pilates market and expanding its connected fitness offerings for home and commercial users.
Pvolve Launches Portable Fitness Campaign with Jennifer Aniston-Inspired Tour and Challenge
Pvolve launches its Sculpt Anywhere campaign with a portable workout bundle, nationwide tour, and 14-day challenge inspired by Jennifer Aniston’s routine.
Studio Pilates International Reports Record Growth
Studio Pilates International added 20 new locations in 2024 and now operates 114 studios worldwide. With a 29% increase in client visits and growing demand for reformer-based fitness, the brand continues to scale in the boutique wellness space.
STRONG Pilates Announces Major U.S. Expansion with Over 155 Locations
STRONG Pilates is expanding its U.S. growth plan with over 155 locations in development, backed by a strategic partnership with wellness investor Momentic Studios. The global fitness franchise, now operating 80+ studios across 11 countries, continues its rapid expansion after an 18% network revenue increase in 2024.
WHOOP and [solidcore] Partner to Enhance Wearable Tracking for Reformer-Based Workouts
WHOOP and [solidcore] partner to enhance wearable tracking for reformer-based strength training. The new WHOOP activity mode provides more accurate insights into [solidcore]’s controlled, time-under-tension workouts, improving training and recovery metrics.
Pilates Equipment Market Surges as Low-Impact Fitness Gains Momentum
Discover how the Pilates equipment market is projected to grow by $146.3 million by 2028, driven by increasing demand for low-impact fitness solutions that promote mobility, flexibility, and long-term health.
Pilates Boom Drives Club Pilates Expansion Across Europe
Club Pilates is expanding to Belgium, Luxembourg, and Monaco with a plan to open 36 studios over 10 years. Learn more about the brand's growing presence in Europe and the rise of low-impact fitness.
PHIT America Takes Action to Combat Youth Inactivity Crisis
Discover the rising demand for Pilates instructors as the industry experiences significant growth. Explore key stats on studio expansion, class popularity, and instructor opportunities.
Pilates Boom Fuels Instructor Demand
Discover the rising demand for Pilates instructors as the industry experiences significant growth. Explore key stats on studio expansion, class popularity, and instructor opportunities.
Crunch Fitness Hits 3 Million Members and Highlights Recovery in New Gym Design
Crunch Fitness celebrates 3 million members and unveils its Crunch 3.0 gym design, featuring enhanced recovery spaces, expanded strength training areas, and a revamped member experience.
ClassPass Report Highlights 51% Growth in Fitness Reservations, Ice Skating Gains Traction
Explore the 2024 ClassPass Report: Fitness bookings grew by 51%, wellness services surged 38%, and Pilates led workouts while ice skating saw 698% growth. Discover key trends shaping fitness and wellness.
STRONG Pilates Announces U.S. Expansion Following Successful Texas Launch
Explore STRONG Pilates’ rapid U.S. expansion, blending Pilates and cardio with innovative equipment in new studios across Texas, California, and more. Discover their unique fitness experience.
[solidcore] Secures Investment from L Catterton for Strategic Expansion
L Catterton acquires a majority stake in [solidcore], a leading fitness studio chain, to drive expansion across new markets. Learn about the strategic partnership and growth plans.
EGYM Raises $200 Million in Growth Capital, Valuation Surpasses $1 Billion
EGYM raises $200 million in growth capital from L Catterton and Meritech Capital, valuing the fitness tech company at over $1 billion. Learn about their expansion plans and innovative solutions.
F45 Introduces VAURA, a New Pilates Experience
Discover the resurgence of Pilates in 2024: Explore the rise in global popularity of this core-strengthening, flexibility-enhancing workout, with market trends projecting a growth from USD 140.75 billion in 2022 to USD 409.11 billion by 2032. Dive into the world of Pilates and its benefits for mind and body.