JETSET Pilates expands its national footprint with a luxury real estate strategy that places modern Reformer Pilates studios inside high end residential and retail developments. Learn how the brand selects locations and integrates into established wellness oriented communities.

Life Time is expanding its reformer-based Pilates program nationwide as demand for small group training continues to rise. The 45-minute, music-driven workout blends athletic conditioning with mindful movement, reflecting a broader industry shift toward performance-focused Pilates experiences. Life Time plans to offer the program in more than 60 clubs by 2026, positioning itself at the forefront of the reformer training boom.

Club Pilates teams up with Disney for its first film collaboration, launching a nationwide campaign tied to Freakier Friday. Themed classes, a premiere sweepstakes, and brand activations aim to boost engagement and visibility across the fitness and entertainment industries.

iFIT acquires Reform RX, entering the Pilates market and expanding its connected fitness offerings for home and commercial users.

WHOOP and [solidcore] partner to enhance wearable tracking for reformer-based strength training. The new WHOOP activity mode provides more accurate insights into [solidcore]’s controlled, time-under-tension workouts, improving training and recovery metrics.

Explore STRONG Pilates’ rapid U.S. expansion, blending Pilates and cardio with innovative equipment in new studios across Texas, California, and more. Discover their unique fitness experience.

L Catterton acquires a majority stake in [solidcore], a leading fitness studio chain, to drive expansion across new markets. Learn about the strategic partnership and growth plans.

EGYM raises $200 million in growth capital from L Catterton and Meritech Capital, valuing the fitness tech company at over $1 billion. Learn about their expansion plans and innovative solutions.

Discover the latest fitness sensation as STRONG Pilates, the renowned Australian franchise, makes its grand entrance into Canada's fitness landscape. Toronto's inaugural studio launch this November marks the beginning of a dynamic expansion plan, aiming to establish 60 studios across Canada in five years. With a reputation for blending Pilates and high-intensity cardio, STRONG Pilates has already conquered global markets, boasting 100+ studios worldwide. This strategic move rides the wave of Canada's fitness fervor, catering to a population where 60% engage in daily exercise. Co-founders Michael Ramsey and Mark Armstrong anticipate a thriving reception, backed by projections of 171% fitness industry growth by 2028. As the fitness giant sets its sights on the US in 2024, the journey of STRONG Pilates unfolds with global momentum.