Anthony Geisler Returns to Boutique Fitness with Launch of Sequel Brands
Krissy Vann | Host, All Things Fitness and Wellness
Anthony Geisler, former CEO of Xponential Fitness, has launched Sequel Brands, a new boutique fitness franchising company that brings together several wellness concepts under one umbrella. The company enters the market with four brands already operating across the United States and more expected to follow.
Pilates Addiction, one of the core concepts, is led by Sarah Luna, the former president of Xponential. The brand launched its flagship location in West Hollywood and has plans to open up to 100 more studios within the next 12 to 18 months. iFlex Stretch Studios, another Sequel concept, is headed by Verdine Baker, who previously served as president of Xponential’s stretch franchise, StretchLab. The brand currently has five locations focused on assisted stretching services based in kinesiology and mobility science.
Beem Light Sauna taps into the growing recovery space. With 63 locations already open, the brand combines light therapy—including red, infrared, blue, and green light—with sauna experiences. Ryan Junk, formerly COO of Xponential and president of CycleBar, is now leading Beem. Rounding out the current portfolio is BODY20, a 20-minute strength training concept using electro-muscle stimulation suits. Lindsay Junk, former president of Yoga Six, serves as CEO. BODY20 currently operates 23 locations.
All four brands in the Sequel portfolio have direct ties to Xponential Fitness, either through leadership or initial concept development. Pilates Addiction was initially backed by Xponential before moving under the Sequel umbrella. Several of the executives involved in Sequel played prominent roles in building Xponential’s stable of brands prior to their departures.
In addition to its franchise development efforts, Sequel Brands will have a presence at the Athletech News Innovation Summit 2025 in New York City this June. Geisler is set to host a fireside chat alongside Gary Brecka and Calley Means, with a focus on wellness, healthcare policy, and the evolving role of fitness in public health.
While still early in its rollout, Sequel appears to be positioning itself as a new competitor in the performance-focused fitness franchising space, drawing on familiar leadership and a multi-brand approach that closely mirrors its founder’s previous playbook.
