GymNation marked World Mental Health Day 2025 by removing all weights from select gyms across the UAE and Saudi Arabia to promote mental fitness. In partnership with Sage, the brand hosted special classes combining exercise and open discussions on wellbeing, encouraging members to “unload the weight off their minds.”

GymNation launches “The Coolest Class in Dubai,” a temperature-controlled HIIT workout designed to help members stay active through extreme summer heat. With strong demand and a ballot-based registration system, the innovative concept blends performance, novelty, and climate-smart programming to boost member engagement and retention.

GymNation has been named to Fast Company's 2025 Brands That Matter list, recognized for its inclusive, accessible approach to fitness in the Middle East.

Discover how GymNation’s latest study shows the impact of digital engagement on fitness member retention, with a 10.5% increase in lifetime value and stabilized visit frequency.