Planet Fitness Uses Heatwave Sentiment to Power $1 Membership Push
Planet Fitness launches a $1 down, $15/month summer promotion amid rising temperatures. Backed by consumer survey data, the campaign highlights climate-controlled gyms, free teen access, and value-driven membership perks.
PEM Reinforces Investment in EoS Fitness After TSG Consumer Acquisition
Performance Equity Management renews its investment in EoS Fitness following the brand’s acquisition by TSG Consumer Partners. Backed through PEM’s latest fund, the deal highlights confidence in EoS’ growth as a leading HVLP gym operator in the U.S.