VASA Fitness Reports Membership Growth and $30M in Club Investments in 2025
Krissy Vann | Host, All Things Fitness and Wellness
VASA Fitness concluded 2025 with continued expansion, membership growth, and capital investment, marking one of the company’s most active years to date.
The high-value, low-price operator opened seven new clubs across Colorado, Illinois, and Nebraska, increasing its total footprint to 68 locations nationwide. The new openings added more than 412,000 square feet of fitness space. Colorado accounted for three openings, Illinois for three, and Nebraska for one.
Across all locations, VASA added more than 335,000 new members during the year. The company also reported increased engagement, with members checking in more than 35 million times in 2025. Active members averaged more than eight visits per month.
Each new club generated approximately 70 local jobs, resulting in 525 new positions created during the year. VASA now employs more than 4,600 people nationwide.
Programming participation remained strong. Members attended more than 134,000 STUDIO classes, totaling nearly 1.5 million participants. Group fitness attendance reached approximately 1.4 million across nearly 110,000 classes, with Zumba reported as the most attended format.
VASA introduced new amenities in 2025, including cold plunges and STUDIO LFT strength training classes. The company also invested more than $30 million in club upgrades, focusing on new cardio equipment and expanded lower-body strength training.
In-club purchases included more than 525,000 protein drinks and 20,000 Barebells Chocolate Dough bars.
From an employment perspective, VASA earned Great Place to Work Certification for the fourth consecutive year. More than 2,200 employees participated in the annual survey, with 77 percent indicating that VASA is a great place to work, exceeding national benchmarks.
“2025 was a year of continued momentum for VASA,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “We grew our footprint, strengthened our community, and continued to invest in both our members and our teams.”
