
Peloton Teams Up With Hyrox
Peloton partners with global fitness race brand Hyrox to launch a new on-demand training collection. The collaboration marks Peloton’s move into competitive hybrid fitness and functional endurance training.
Peloton Taps Apple and Netflix Alum as CMO, Names First CTO to Drive AI Strategy
Peloton appoints Megan Imbres as Chief Marketing Officer and promotes Francis Shanahan to Chief Technology Officer, signaling a strategic focus on creative brand growth and AI-driven innovation.
Planet Fitness Eases Tax Season Tension with Free HydroMassage Week
This tax season, Planet Fitness turns stress into strategy by offering free HydroMassage sessions to members and non-members alike.
ABC Fitness and EGYM Announce Strategic Global Partnership
ABC Fitness partners with EGYM to integrate smart workout tracking across its platforms, expanding global reach and enhancing personalized fitness experiences through AI-powered solutions.
Peloton Names New COO
Peloton has named Charles Kirol as its new Chief Operating Officer and promoted Dion Camp Sanders to Chief Commercial Officer as part of a broader leadership restructure focused on operational efficiency and member growth.
Lil Jon Brings the Beats Back to Peloton With Surprise DJ Set on the Tread
Lil Jon brought the beats back to Peloton with a surprise live DJ set during a Club Bangers Tread class on March 14, 2025. His return follows the success of his 2024 Artist Series, which blended cycling, strength, and meditation inspired by his wellness journey and Manifest Abundance album.
Peloton Adds Kettlebell Training to Its Strength Lineup
Peloton introduces kettlebell training to its platform, offering expert-led classes and structured programs on the Peloton and Strength+ apps. Explore dynamic workouts designed to build strength, endurance, and mobility.
AI-Driven Innovation Underpins Growth in Health and Wellness Industry, Report Finds
Discover key insights from the latest health and wellness market report, highlighting a projected $2.07 trillion growth by 2029. Explore trends in fitness, wearable technology, AI-driven personalization, and preventative healthcare shaping the industry's future.
Peloton on the Rebound: Q2 FY2025 Results Show Signs of Progress
Peloton's Q2 FY2025 results show signs of recovery with $673.9 million in revenue, improved member engagement, reduced debt, and increased projections for EBITDA and cash flow.
New Report Highlights $10 Billion Growth in Connected Gym Equipment by 2029
Discover insights from the latest report on the global connected gym equipment market, projected to grow by $10.16 billion by 2029 at a 42.4% CAGR. Explore key trends, regional growth, and leading companies driving innovation in smart fitness solutions.
Peloton Targets Millennial Men in Latest Campaign
Peloton recently launched its 'Find Your Push. Find Your Power.' campaign aimed at targeting millennial men. Featuring NFL stars T.J. and J.J. Watt, the campaign highlights Peloton’s challenging workouts to attract a broader male audience and expand its membership base.
Peloton Names Peter Stern as New CEO and President, Effective January 2025
Peloton names Peter Stern, former Ford and Apple executive, as CEO and President effective January 2025. Stern brings expertise in subscription services and fitness tech as Peloton aims to enhance member experiences. Interim CEO Karen Boone will continue until Stern’s start.
Three Peloton Instructors Announce Departure Amid Contract Negotiations
Three Peloton instructors, Ross Rayburn, Kendall Toole, and Kristin McGee, are departing the company in June after recent contract negotiations. Their classes will remain in the on-demand library, ensuring continued access for Peloton users.
YMCA of Metropolitan Chicago and Peloton Launch Pilot Program to Enhance Member Fitness Options
Discover the new partnership between the YMCA of Metropolitan Chicago and Peloton, offering members access to Peloton Bike+ and Row equipment, as well as the Peloton App One. Learn more about this initiative to enhance fitness options for YMCA members.
Peloton Completes Major Refinancing
Peloton Interactive completes a major refinancing, reducing debt, extending maturities, and securing flexible loan terms. Learn how this strategic move strengthens Peloton's financial stability and positions the company for future growth.
Peloton Announces Major Refinancing Plan
Peloton Interactive announces a major refinancing plan, including $275 million in convertible notes and $1 billion in new credit facilities, aiming to repurchase existing notes and refinance loans. Learn more about Peloton's strategic financial move.
Peloton Unveils How Americans Spring Forward in Fitness and Wellness
Explore key findings from Peloton's Spring Wellness Trends report: how Americans shift fitness and wellness priorities from winter to spring, embracing new activities, technology, and focusing on mental health and physical appearance.
Peloton Warns of Lower Sales, Shares Take a Hit
Discover insights on Peloton's recent stock plunge following its revised revenue forecast and anticipated quarterly loss. Learn how strategic shifts and partnerships aim to navigate the fitness giant through a volatile market, underscoring Peloton's resilience in the evolving wellness landscape.
Peloton Partners with TikTok for Exclusive Fitness Content Integration
Discover the latest partnership between Peloton and TikTok, offering exclusive fitness content on #TikTokFitness. Explore Peloton's innovative workouts, instructor-led series, and unique collaborations, all available in the US, UK, and Canada. Join the fitness revolution with Peloton and TikTok's dynamic blend of culture and creativity.
New Report Reveals 93% Find Mental Health a Key Driver in Fitness Pursuits
Explore 'The Peloton Report: A Fitness Journey' which explores the intricate relationship between fitness and mental health, revealing key insights. Discover how 93% of Americans are motivated by mental well-being in their fitness journey, the unique approaches of Gen Z to fitness, and the evolving trends in workout habits and technology use in fitness.