Peloton Taps Apple and Netflix Alum as CMO, Names First CTO to Drive AI Strategy
Krissy Vann | Host, All Things Fitness and Wellness
Peloton is reshaping its leadership team, appointing marketing veteran Megan Imbres as Chief Marketing Officer and promoting Francis Shanahan to the newly established role of Chief Technology Officer.
Imbres joins the company on July 7 and will oversee global brand and product marketing, creative, growth, consumer insights, and member engagement. With over 20 years of experience leading brand strategy for companies like Apple, Netflix, Amazon, and Quibi, she brings deep expertise in data-driven marketing and culturally resonant campaigns.
“Megan’s experience in growing direct-to-consumer subscription businesses, her creative instincts, and her track record of delivering culturally resonant campaigns will propel us on our path towards growth,” said CEO Peter Stern.
At Apple, Imbres led marketing for the company’s services businesses and high-profile initiatives like the Apple Music Super Bowl Halftime Show. She also helped establish the Netflix Originals brand and recently qualified for the 2025 Kona Ironman World Championships.
In tandem, Peloton has promoted Shanahan—formerly SVP of Connected Fitness Software—to CTO. He will lead engineering, AI innovation, and product architecture as the company deepens its focus on personalization and performance.
“Francis has been an instrumental partner in our product organization and understands the important role AI plays in our connected fitness ecosystem,” said Chief Product Officer Nick Caldwell.
Since joining in 2021, Shanahan has led the development of features like Personalized Plans and Pace Targets, aimed at helping Peloton’s more than six million Members reach their goals.
With these moves, Peloton is signaling a renewed push to blend creative marketing with AI-driven product innovation to support its next phase of growth.
