Peloton Teams Up With Hyrox
Krissy Vann | Host, All Things Fitness and Wellness
Peloton has announced a new partnership with global fitness race series Hyrox, marking a strategic move beyond its core hardware offerings and into the competitive hybrid fitness space.
The collaboration was revealed on social media earlier this week, with Peloton confirmed as Hyrox’s official digital training partner. The deal includes the launch of the Peloton x Hyrox Collection, a curated group of on-demand classes designed to help participants train for the brand’s race format, which combines endurance running with functional workout stations.
Hyrox events feature a standardized course that includes eight 1-kilometer runs, each followed by a functional fitness challenge. These include a SkiErg, sled pushes and pulls, burpee broad jumps, rowing, farmer’s carries, sandbag lunges, and wall balls. Competitors can enter individually, in pairs, or as part of a relay team. The series, which began in Germany in 2017, now operates in more than 30 cities across 11 countries, concluding each season with a World Championship.
With its new programming, Peloton appears to be expanding its focus from traditional connected fitness toward broader athletic performance training. The new content includes interval runs and rides for stamina, rowing workouts to support race-specific skills, strength classes to target movements like lunges and carries, and recovery options such as yoga and mobility sessions.
Peloton also emphasized accessibility by incorporating adaptive training into the collection. Instructor and HYROX finisher Logan Aldridge leads classes in both seated and standing formats.
While financial terms of the partnership have not been disclosed, the move aligns with industry trends emphasizing community, competition, and hybrid training formats.
The announcement follows a broader shift at Peloton to position itself as a full-service fitness platform rather than a hardware company. It comes at a time when hybrid fitness events like Hyrox are seeing growth in both participation and geographic reach, reflecting consumer interest in goal-driven, performance-oriented experiences.
Both Peloton and Hyrox have yet to comment on whether additional collaborative initiatives—such as live events or co-branded challenges—are in development.
